Falken Tires was launched in Japan in 1983 and introduced to the North American market two years later. Now, more than 35 years later, Falken has solidified its place as a strong choice for tires, as it has focused on UHP (Ultra High Performance) products by participating in – and winning – well-known professional motorsports programs. The success achieved in these programs helps to further develop and improve passenger vehicle products for both domestic and worldwide distribution.